Moke is a company that revitalizes the classic Moke vehicle, originally designed by Sir Alec Issigonis, the creator of the Mini. Initially conceived as a lightweight military vehicle, the Moke quickly became a popular civilian car, especially in sunny coastal areas. It’s known for its open-top, minimalistic design, embodying a fun, beach-friendly aesthetic. The modern Moke maintains the iconic look while integrating updated features and electric options. It’s a symbol of leisure and simplicity, reborn for contemporary enthusiasts.
Moke, the company breathing new life into the iconic Moke vehicle, has a fascinating history. Originating in the late 1950s, the Moke was designed by Sir Alec Issigonis, famed for creating the Mini. Initially intended for military use due to its lightweight, compact structure, the Moke swiftly transitioned to a civilian favorite, especially in beach locations for its open design and simple mechanics. Its name, “Moke”, meaning ‘donkey’ in archaic British English, reflects its initial purpose as a workhorse. Over the years, it gained cult status, beloved for its unique, fun-loving aesthetic.
Revived by Moke International, the classic model is reimagined with modern updates, including electric versions, while retaining its signature minimalist, open-air charm. This reinvention caters to contemporary tastes, merging nostalgic appeal with modern technology, embodying leisure and simplicity for a new generation of enthusiasts.
What is Moke?
Moke is a distinctive vehicle, renowned for its open-top, minimalist design, originally created in the late 1950s as a lightweight utility vehicle. Today, it symbolizes leisure and simplicity, embodying a blend of classic charm and modern functionality, often seen cruising in coastal and resort areas.
The logo presented is a bold, capitalized rendering of the word “MOKE”. It uses a clean, sans-serif typeface that exudes modernity and strength. The blue hue of the typography suggests reliability and professionalism, while the registered trademark symbol confirms its protected brand status. This minimalist logo design encapsulates the brand’s contemporary and stylish essence.