Moderna is the name of a pharmaceutical company from the United States, which was established in 2010, and become famous worldwide in 2020, after developing a COVID-19 vaccine, Spikevax. The company is specialized in RNA Therapeutics.
Moderna, founded in 2010, is one of the world’s most progressive biotechnology companies, and this is to a great extent the merit of its CEO, Stephane Bancel. He came to Moderna in 2011, a year after it was established, and led it to a huge success. The most curious thing about Bancel is that he doesn’t have any medical or scientific education, which is a rare thing for this segment. But he has great experience in managing big pharmaceutical companies.
In 2020, with the COVID-19 pandemic, Moderna became the first company to start testing its vaccines on people and managed to create an effective remedy that is recommended for use in most countries of the world.
Spikevax from Moderna is designed to prevent coronavirus (Covid-19) infection in people aged 6 years and older. It is the second Covid-19 vaccine approved for use in the EU.
What is Moderna?
Moderna is an American biotechnology company, which was founded in 2010 by Flagship Pioneering. The company specializes in the discovery and development of drugs and vaccines for infectious, cancer, rare genetic, and cardiovascular diseases. Moderna develops potential drugs independently and with AstraZeneca, Merck, and Vertex Pharmaceuticals.
In terms of visual identity, the American biotech and pharmaceutical company has been using one logo for almost all the time of its existence. It is a lightweight and simple composition in a bright and fresh color palette with minimum details and a clean and friendly look.
The Moderna badge is composed of a lowercase logotype in a medium-weight sans-serif typeface with traditional shapes of gray letters, clean contours, and straight cuts. The inscription is set in red and underlined by a gradient blue dashed line, which gets darker from left to right. The shades of blue, used for the badge are light and airy, which adds softness and tenderness to the aggressive red shade of the lettering.
Apart from the primary logo, Moderna also has an icon, which it uses for social media and websites. The icon is fully based on the official badge, and features a lowercase letter “M” in red, underlined by three light-blue dashes, in one shade, with no gradients. The dashes in the icon use the lightest shade from the primary logo.
The lowercase inscription from the primary Moderna badge is executed in a clean modern sans-serif typeface with full-shaped stable characters, written in thin lines. The closest fonts to the one, used in this insignia, are Century Gothic W1G Regular and Altone Light. There is also a resemblance to Codec Pro Light and Kinetika Book.
As for the color palette of the Moderna visual identity, it is based on a combination of classic red and light blue in several shades. Red stands for passion and power, characterizing the company as the innovative and professional one, while blue adds a sense of reliability, transparency, and safety. Blue also creates a fresh and sterile mood in the image, which works well for any pharmaceutical company.