Minnesota United is the name of the football club from the United States, which was established in 2013. Today the club, nicknamed The Loons, is considered to be pretty successful in the MLS. It is owned by Bill McGuire and has Adrian Heath as the head coach.
The club we know today under the Minnesota United name was born in 2010 as NSC Minnesota Stars, and then was renamed to Minnesota Stars FC in 2012. So the first two logos of the team were linked to the “star” part of the name, and this concept changed in 2013 after the name was changed again.
The very first logo for NSC Minnesota Stars was composed of a sleek blue shield with yellow and white details. The shield itself featured gradient shades of blue, from dark to electric, which made it look vivid and cool. Two yellow smooth lines were coming out from the pointed bottom part of the badge and finished at the upper edge.
The yellow “NSC” inscription was enlarged and placed on the top of the crest, with white a mind thin “Minnesota” under it.
In the center of the shield, there was a yellow contributed star with two diagonal lines inside. The Star was complemented by a white “EST 2010” inscription under it.
The logo was redrawn in a flat and more cartoonish manner in 2012, after the first name change. The color palette and composition remained the same, but all the contours and style were switched.
The yellow star in the middle became bolder and gained five light blue triangular figures around it. The “Stars” wordmark was placed under the star on an arched banner, while the “Minnesota” lettering in white capitals was written on the very top of the crest.
The yellow inner outline of the badge contained the cursive “L’etoile du Nord” (“The North Star”) inscription on its top edge and the “FC” at the bottom.
The completely new badge was designed for Minnesota United in 2013. Today their logo is composed of a light gray and blue shield with a diagonal pattern. The upper left corner of the crest is white and features a light-gray six-pointed Star on it.
The main part of the shield depicts an elegant blackbird, placed in profile with its wings spread up. The bird’s eye is red, which points to the club’s power and courage.
The “Minnesota United FC” lettering is written in black sans-serif and placed diago-nally along the bottom right side of the badge.
GREY
HEX COLOR: #585958;
PANTONE: 431 U
LIGHT GREY
HEX COLOR: #D8DAD9;
PANTONE: 427 U
BLACK
HEX COLOR: #231F20;
PANTONE: 412 U
RED
HEX COLOR: #DF2426;
PANTONE: 1797 U
BLUE
HEX COLOR: #9BCDE4;
PANTONE: 2905 U