The color makes the logo of Japanese company Mimaki Engineering energetic and eye-catching, while the typography provides an individual touch.
The company has been consistent in its visual brand identity for quite a long time. The current Mimaki logo showcases the name of the company in a custom type. One of the distinctive glyphs is the initial “M” formed by two identical arrowheads. The “a” is also unique and dynamic due to the fresh shape of its body and the gap. The “K” combines the shape of a capital letter with the size of a lowercase one.
The benefits of red in logotypes have been shown by various scientific studies. It is the color that is often chosen among others because of its positive emotional effect, and it also has been proven to attract attention and activate the parasympathetic nervous system.
Taking all this into consideration, it is only natural that the design forces behind the Mimaki logo have chosen this color.
Mimaki is a manufacturer of wide-format inkjet printers and high-precision cutting plotters. The company was established in 1975. The geography of its manufacturing bases varies from Asia and the Pacific to the US and EU. In 2004, Mimaki Europe B.V. was founded in Amsterdam.