Midea is a brand of Chinese company, focused on design and production of electrical appliances. It was founded in 1968 and today is one of the Fortune 500 companies and the largest manufacturer of robots in the world.
Midea Group was founded by He Xiangjian in 1968 as a small workshop producing bottle lids. Over the decades, Midea transformed from a modest local operation into a global powerhouse in the home appliances and HVAC industries. The company’s journey is marked by several key milestones and achievements. In the 1980s, Midea expanded its product line to include electric fans, marking its initial foray into the home appliance market. The 1990s saw further diversification with the introduction of air conditioners, which soon became one of Midea’s flagship products. By the early 2000s, Midea had established itself as a significant player in both domestic and international markets, driven by a relentless focus on innovation and quality.
Midea’s main achievements include numerous accolades and industry recognitions. The company has been listed on the Fortune Global 500 for several consecutive years, reflecting its substantial revenue and global influence. Midea has also invested heavily in research and development, establishing multiple innovation centers around the world. These efforts have resulted in over 60,000 patents, positioning Midea as a leader in technological advancements within the home appliance sector. Notably, Midea’s acquisition of German robotics firm KUKA in 2016 underscored its commitment to integrating cutting-edge technology into its operations, further enhancing its competitive edge.
Today, Midea stands as one of the largest home appliance manufacturers globally, with a comprehensive portfolio that spans across various segments. The company employs over 150,000 people and maintains a robust distribution network that ensures its products reach millions of consumers worldwide. Midea’s commitment to sustainability and smart technology continues to drive its growth, as it aims to create a better life for consumers through innovative, energy-efficient solutions. The company’s current position in the market is a testament to its strategic vision and operational excellence, making it a trusted name in households and industries across the globe.
What is Midea?
Midea is a leading global company specializing in the production of home appliances and HVAC systems. With a presence in over 200 countries, Midea is renowned for its innovative and high-quality products that cater to the needs of households and businesses alike. The company is a market leader, continuously driving growth through technological advancements and sustainability initiatives.
The Midea logo is bright and distinct. It’s use of color and font reflects the brand’s leading positions in the market. The logo is innovative, fresh and friendly.
The brand uses custom bold typeface with rounded “d”, “e” and “a” and classic straight “i”. The main element of the logo is the letter “M” with a playful “tail” and a round framing, coming out of the letter.
The bright Midea blue color looks vivid and energetic on a white background, evoking the sense of progressive movement and innovation approach. The Midea logo is a symbol of brand’s dynamics and power.