Merrell is a brand of active and casual footwear manufacturer from the USA, which was established in 1981 and today is a part of Wolverine WorldWide. The brand is extremely popular in America and Canada.
The Merrell visual identity is bright and strong, as the brand itself. One of the most famous producers of high-performance footwear and apparel for hiking, Merrell is a confident and strong company, which values progress and innovation.
The orange and white color palette of the Merrell logo is a reflection of energy and happiness. The bright orange shoes a friendly and progressive brand, which aims to provide their customers with the best shoes and clothes for hiking and everyday life.
The Merrell logo features an orange circle with the white letter “M”, which decreases worm left to right and creates two diagonals on its top and bottom.
The Merrell logo is composed of a wordmark with an emblem on its right. The wordmark in all capital letters is executed in a condensed sans-serif typeface with classic strict lines.
The middle horizontal bars of the letters “E” are slightly shortened, which adds unique character to the lettering. As well as the left bar of the first “M”, which is thinner.