Men’s Health is a popular men’s fitness magazine, founded in 1987 and now owned by Hearst Corporation. It is the world’s largest men’s magazine brand and the best-selling men’s magazine in the USA.
The Men’s Health is an iconic magazine, focused on men-centric topics. Its logo is great reflection of the brand.
The Men’s Health logo is a bright red wordmark in Cyrus Highsmith’s original Heron Sans. The typeface has strong and cut characters which suit one of world’s most predominate men’s magazines a lot.
The red and white color scheme is in the brand’s DNA. For its application and social media icons Men’s Health uses a red square with a white typeface.
The Men’s Health logo is very recognizable and confident, complimented by a bright color it shows the brand as the one looking forward and willing to expand its audience with younger readers.