Medicare is the name of the American Health Protection Program, which provides health coverage and services for people aged 65 and older, and for some young people with disabilities. The program was established by the Department of Health and Human Services of the USA, in 1965.
Medicare is actually federal-state insurance for please of the retirement age, and some younger ones, with certain medical conditions. For example, about 62 million people had Medicare coverage in 2020. Of those, 86% were 65 years of age or older.
The service’s provider is fully controlled by the government and was established by the US Department of Health and Human Services, which was founded in the late 1930s.
The main parts of Medicare are hospital insurance, health insurance, and prescription drug insurance. There are two types of Medicare programs: Original and Advantage. Advantage includes more exams and services covered.
What is Medicare?
Medicare is a federal health insurance program for U.S. citizens 65 years of age or older. The program has age exceptions for some people with disabilities and people who are terminally ill with kidney failure. The program was established in 1965 and is fully controlled by the American government.
In terms of visual identity, the American federal insurance institution, Medicare, has been loyal to its original idea and design and has its today’s logo simple, yet professional and very trustworthy.
The only graphical element on the Medicare badge is the emblem of its parental organization, the US Department of Health and Human Services. The insurance program’s logo reflects its affiliation to a reputable institution and puts its badge on the left from the simple yet bold logotype of the insurance service itself.
The emblem of the HHS is a modern stylized image of a flying eagle. The U.S. national bird is also prominent on the flag and the Department of Health seal, so another affiliation here.
The most interesting detail in the girl logo is its wings and tail, which are stylized as two human profiles, facing to the left, with the eagle. This is how the governmental agency brilliantly depicted the National idea of the country (the Eagle), and all American people (the profiles) in one simple image, which also reflects the values and priorities of the organization.
The full name of the agency is set along with the invisible circular frame of the emblem, in the uppercase of a traditional and strict typeface with clean contours and massive visible serifs.
The Medicare name is set on the right from the emblem, set on a blank white background. Set in a deep shade of blue and executed in a slightly italicized modern sans-serif typeface, which looks friendly yet evokes a sense of protection and confidence at the same time.