Manfrotto is a brand of photocamera and support accessories manufacturer and designer, founded in the 1960s in Italy. Its creator, Lino Manfrotto, was a famous photojournalist and invented the iconic tripod. The UK based company Vitec Group owns the Manfrotto brand today.
The famous Manfrotto tripod was launched in 1974. It was an innovation for the industry and quickly achieved success on the market.
The Manfrotto tripod symbol is the main element of the brand’s logo. White tripod image in a red circle is accompanied by a bold black typeface of the Manfrotto wordmark.
The red and white icon makes the brand one of the most recognizable in the industry. It is a very modern and stylish yet simple and laconic logo design, which shows the unique approach of the brand and its heritage.
A lot of manufacturers tried to copy the brand’s tripods, but no one was able to match Manfrotto quality and performance.
The Manfrotto motto “Imagine More” is a tagline of the logo and is executed in a fine and clear black serif font.