Mac Miller was a sensation in the 2010s. The hound rap musician, born in 1992, has become incredibly popular in no time, but the weight was too much for him, and unfortunately, millions of his fans were reading about his death already in 2018.
Mac Miller was one of the most promising hip-hop singers of the 2010s, a guy with a tragic biography. He started composing tracks at the age of 14, and by the age of 26, he had five albums, all of which reached the top 4 of the U.S. Billboard 200 chart.
Mac Miller’s real name is Malcolm James McCormick. He was born January 19, 1992, in Pittsburgh, Pennsylvania, the son of architect Mark McCormick and photographer Karen Myers. His father was a Christian and his mother a Jew, and the boy was raised according to Jewish rules: he underwent a bar mitzvah and endured the Ten Days of Repentance annually. Miller called himself “the coolest Jewish rapper”.
In 2013, Mac Miller founded the label “REMember Music,” named in memory of his fallen friend. The first recordings under the label were Vince Staples’ mixtapes “Odd Future” and “Stolen Youth”. In January 2014, Mac Miller terminated his contract with Rostrum Records, and in October, REMember Music entered into an agreement with Warner Bros. Records” for $10 million.
In August 2018, the album “Swimming,” which was destined to be his last, was released. On September 7, 2018, Mac Miller was found dead in his own home in California’s San Fernando Valley. The report noted “visible signs of a drug overdose.”
What is Mac Miller?
Mac Miller was the stage name of Malcolm James McCormick, born in 1992 in Pittsburgh, Pennsylvania. Mac Miller became a popular rap musician in America in the early 2000s, reading one successful single after another. The musician died in 2018.
In terms of visual identity, Mac Miller preferred to stand out in the list of his musical “neighbors”, and used a very unusual and cool logo, which contained no lettering but was based on a voluminous image of a funny creature, set in a bright color palette.
The Mac Miller logo, designed in 2007, has stayed with the musician until his death, in 2018, and still can be found on his Facebook page. The iconic logo is composed of a white three-dimensional figure of a diver in a diving suit and helmet, set against a flat bright-blue background. The diver is executed in a cartoonish hammer, but due to the volume and professional execution, it looks very cool and even somewhat futuristic.
The logo of Mac Miller has no lettering on it, just the white diver, hence the musician didn’t have any official typeface. As for the color palette of Mac Miller’s visual identity, for the last years of the rapper’s career, it was based on a bright and fresh combination of electric blue and white, where white was usually used with some light-gray gradients.