Los Angeles FC is the name of an American football club, also known as LAFC, and The Black and Gold. The club was established in 2014, and today is one of the strongest and the most successful teams in MLS. The LAFC is owned by Larry Berg, Brandon Beck, and Bennet Rosenthal, and has Bob Bradley as the head coach.
The famous American soccer club has only had two logo designs during its history. The first one was a pre-launch badge, that had no special idea behind it, just the affiliation to MLS was shown there. As for the real official logo, it was only created in 2016 and stays with the team today.
The very first logo for LAFC was designed in 2014 and comprised a solid black rec-tangle, which was placed horizontally, with a red and white inscription on its upper part and a white graphical symbol under it.
The inscription featured two parts: the red and bold “Los Angeles” and the white and thin “Football Club” on the lower line. Both parts were executed in one and the same traditional sans-serif with clean and distinct lines.
The emblem, placed under the nameplate was composed of a classic crest in white contouring, with a diagonal line crossing it from the upper right corner. The “MLS” letters were placed on the left side of the crest, complemented by three stars.
From both sides of the crest, there were “2017” numbers written in thin and slightly italicized font.
The logo we all know today was designed for the club in 2016. It is a sleek crest with a playful bottom part. The crest is all black with a double black and gold outline and a gold emblem in the center.
The emblem is composed of two stylized letters, “LA”, where the horizontal bar of the “A” is replaced by a geometric and sharp wing.
The “Los Angeles” inscription is placed above the emblem, and the “Football Club” — under it.
The black and gold color palette of the LAFC visual identity looks strong yet elegant, evoking a sense of excellence and style, along with professionalism and power.
BLUE
PANTONE: PMS 661 C
HEX COLOR: #003594;
RGB: (0, 53, 148)
CMYK: (100, 90, 10, 2)
GOLD
PANTONE: PMS 137 C
HEX COLOR: #FFA300;
RGB: (255, 163, 0)
CMYK: (0, 42, 100, 0)
DARK GOLD
PANTONE: PMS 151 C
HEX COLOR: #FF8200;
RGB: (255, 130, 0)
CMYK: (0, 60, 100, 0)