SharkNinja is an American home appliance brand that was founded in 1994. The company’s name was a merger of two sub-brands: Shark, which specializes in various cleaning appliances, and Ninja, whose focus is on gadgets for the kitchen.
Today, the competition in kitchen appliances is as serious as among manufacturers of smartphones and other smart gadgets. And it is quite difficult for new players to break into the sales leaders. But SharkNinja has managed to do just that. Ninja’s kitchen gadgets really surprise and offer more than the appliances of many other companies even in the premium segment.
Ninja Home Appliances is the market leader in kitchen appliances and accessories. The company has been in existence for over 20 years and has established itself as a reliable manufacturer of quality and functional appliances. The company’s products are characterized by modern design, high-quality materials, and innovative technologies.
Household appliances of the company impress with stylish design, excellent build quality, compact dimensions with wide functionality, and well-thought-out ergonomics.
Kitchen appliances Ninja impresses with the reliability of designs, multifunctionality, as well as original, but at the same time extremely successful compatibility of incompatible. Today Ninja products are presented in the following categories: Multicookers, Blenders, Grills, Electric ovens, Toasters, Electric kettles, Coffee machines, Barbecues, and barbecues.
What is Ninja?
Ninja is the name of an American brand of the company SharkNinja specializing in the production of small appliances for the kitchen: multicookers, blenders, coffee machines, etc. The company was founded in 1994 and today its products can be found in stores around the world.
In terms of visual identity, the Ninja brand lives up to its name. The seemingly simple inscription contains an element reminiscent of the ninja’s main weapon, also known as the gatana, a short curved sword with a metal hilt, entangled with black strips of leather.
The Ninja logo is a bold black lettering in a custom sans-serif typeface, with a thin black and white outline, placed against a plain white background. The capital characters of the wordmark get smaller to the right, which adds a sense of motion to the composition. Another significant element of the logo is the letter “J”, which represents the ninja sword with a sharp blade.
The bold modern lettering from the primary Ninja logo is set in a sleek geometric sans-serif typeface, which has somewhat in common with such commercial fonts as Umba Sans, Galak, or Coplette, but with significant modifications of the “J” contours.
As for the color palette of the Ninja visual identity, it is based on a combination of black and white, which is strong, sharp, and confident, and brilliantly accents the strong points of the brand’s philosophy and professional approach.