Lipitor is a brand of Atorvastatin, which is a bad cholesterol level reduction medicine, manufactured by Pfizer since 1996. The medication also prevents cardiovascular system disease and increases levels of good cholesterol.
The substance atorvastatin, which is hidden under the brand name Lipitor, is a representative of a large class of statins. Statins were discovered in the early 70s by Japanese Akira Endo, who was looking for new antibiotics. For his discovery, Endo did not receive a dime: all the money went to corporations like Merck and Pfizer, each developing its own synthetic statin. Lipitor, in particular, was developed by Warner-Lambert, which was later bought by Pfizer. Lipitor was approved by the US Food and Drug Administration in 1997. Although Lipitor is not the only drug in its category, the ability of the drug to effectively lower cholesterol has made it the most popular among patients and doctors. Pfizer’s patent for the exclusive production of Lipitor has already ended.
What is Lipitor?
Lipitor, the brand name for atorvastatin, is a pharmaceutical drug used to control high cholesterol and triglyceride levels. Part of the statin class, it works by reducing cholesterol production in the liver, thereby helping to prevent heart attacks and strokes.
The 1997 features two parts: an illustrative emblem & the company name next to it.
The emblem is basically two rings colored in different shades of blue and interlocked into one shape. They look hand-drawn and as if created with paint. The name part, instead, is the aqua-colored word ‘Lipitor’. There’s also a much thinner word ‘atorvastatin’ below, which is the name for their primary product.
Being a medication brand, Lipitor features a minimalist and strong visual identity, that is aimed to evoke a sense of safety and reliability.
The Lipitor logo is composed of a wordmark with an emblem on its left. The thick lines of the italicized sans-serif typeface represent the strength and professionalism of the brand and the blue color palette of the logo shows the drug label as stable and confident.
The Lipitor emblem is a light and elegant image of three overlapping rings, executed in three different shades of blue. It is a symbolic representation of human body cells.
The ring shape is also synonymous with balance and natural energy, harmonizing spirit and longevity.
The Lipitor logo is strong and simple. Without any extra details, it looks complete and modern. The emblem adds light and freshness to the whole visual identity, while the inscription shows a powerful and influential brand, evoking a sense of trustworthiness and helpfulness.