Lee Kennedy is the name of an American full-service construction company, which was established in 1978. The company provides all kinds of pre-construction and construction services, including erection of the building, architectural and interior design, as well as management and analytics.
Founded in 1977 by Lee Kennedy Sr., today the company is managed and owned by Lee Kennedy Jr. this is a family business, which gained a really strong reputation on the American market, and it’s all due to staying loyal to its principles and values. The initial idea behind the company’s foundation was to create a construction business, which will be fully concentrated on the needs of the customers. Lee Kennedy Sr. succeeded in it, and Lee Kennedy Jr. is doing his best to maintain and improve it.
And it’s not just words, as among the clients of Lee Kennedy there are Harvard University, NBC News, Berklee College of Music, Microsoft, Holiday Inn hotels chain, and many many others.
What is Lee Kennedy?
Lee Kennedy is a construction firm, established in 1978 by Lee Kennedy Sr., and today managed and owned by his son. The family business provides a full spectrum of pre-construction and construction services and has a list of very famous and reputable clients in its portfolio.
In terms of visual identity, the company sticks to its principles and honors its roots. Lee Kennedy Jr. has kept the logo, created by his father unchanged, and it still looks contemporary and cool, due to the simplicity, clean lines, and an interesting unusual color palette, which makes the badge stand out in the list of its competitors.
The Lee Kennedy logo is built in two levels, with the graphical part set above the lettering. Sometimes the main logotype is underlined by the company’s motto “Let’s build on big thinking”, set in the title case of the same typeface and color, as the name of the company, written above it.
The Lee Kennedy emblem is formed by two geometric elements, set at a distance from each other. The lady element is a burgundy vertically oriented rectangle, it’s is placed directly above “Lee”, which is executed in the same color. The second element is a sharp triangular arrowhead, pointing to the left, and drawn in yellow. The arrowhead is located above the “Kennedy” in burgundy.
If the first element looks like the iron beam, used in construction, the second reminds of a high-rise crane. The two figures together form a stylized letter “K”, while the left part of it can also stand for the lowercase “L”, which makes it an abstract monogram.
As for the inscription part, it is executed in all capitals of a clean medium-weight sans-serif typeface with modern contours of the uppercase letters, which evoke a sense of professionalism and reliability.