La Roche-Posay is a French brand of skincare cosmetics, which was established in 1976 and today is owned by L’Oreal Group. The brand is known for its unique cosmetic lines, which are recommended by thousands of dermatologists all over the globe.
The brand started as a thermal dermatology center in 1905 and started producing skincare cosmetics only in the 1970s.
The blue of the emblem is changed to orange on the sunscreen series of the brand, some elements of the packaging also change its color, but the background is always white or transparent.
The La Roche-Posay visual identity looks modern and professional. Its laconic logo is composed of a wordmark with a simple geometric emblem above it and this modest design makes the brand’s products stand out on the shelf in the pharmacies all over the globe.
The brand’s nameplate is set in two levels— the brand’s name on top and the “Laboratorie Dermatologique” tagline under it. The emblem is placed above the central part of the “La Roche-Posay’ inscription and features a delicate vertically placed rectangle, which upper and bottom sides are as wide as two letters of the wordmark, and vertical bars are like 1,5 from the letters’ height.
The Emblem boasts a tender blue color, which is a tribute to the Thermal nature of the brand and the basis of its cosmetic products.
The redesign of 2020 has kept the main elements of the La Roche Posay logo, but modernized the composition, making it brighter and sharper. The solid blue square was shifted down, and now it is placed right behind the central characters of the black wordmark, which was rewritten in a wider and more geometrical sans-serif typeface, with the letters placed closer to each other than on the previous version of the badge.
La Roche-Posay is a company, which values its roots and traditions and it chooses a traditional and elegant typeface for its visual identity. Both parts of the brand’s wordmark are executed in a humanist sans-serif font, which is very similar to Gill Sans, with geometric accents and clean lines.
The upper part of the inscription is written in a bolder version of the font, while the bottom part is made more lightweight and features thinner lines, which add elegance and freshness to the whole logo.
Gill Sans is a perfect choice for the company, that wants to show its fundamental approach to production and value of quality and result. It looks professional and evokes a sense of trust and reliability.
La Roche-Posay is known as the brand, which is approved by thousands of dermatologists all over the world. The brand sells its products in pharmacies and luxury cosmetic boutiques and offers a wide variety of cleansers and moisturizers, suitable for different skin types and various conditions.
The main brand’s aim is to provide their customers with high-quality cosmetics so that they could get a professional treatment at home, and support their skin after the visit to a professional cosmetologist. The most part of the La Roche-Posay skincare line is suitable for very sensitive skin and is hypoallergenic.
The brand continues researching and studying new components and mixing options, to make their products more effective and to make their customers happier and their skin healthier.