Kix Logo PNG

Kix stands out in the breakfast landscape as a cherished American cereal, esteemed for its airy crunch and gentle hint of sweetness. Birthed in the innovation hub of General Mills, nestled in the heart of Minneapolis, it emerged as a pioneer with its core of puffed corn, offering a wholesome alternative in a market flooded with sugar-laden rivals. The advent of Kix was a triumph of culinary craftsmanship, striking a balance between nourishing qualities and palate pleasure. This cereal has endured as a staple in households, endearing itself with its uncomplicated charm and catering to the tastes of both the young and health-conscious.

Meaning and history

Kix, an iconic American breakfast cereal, debuted in 1937, a brainchild of General Mills, a powerhouse in the food industry based in Minneapolis, Minnesota. Revolutionizing the cereal market, Kix distinguished itself with a novel manufacturing process, puffing corn to create its signature light, crispy texture. This innovation marked a departure from the heavily sugared cereals of the era, positioning Kix as a healthier, family-friendly option. Its marketing slogan, “Kid-tested, mother-approved”, encapsulated its dual appeal: satisfying young palates while easing parental health concerns.

Over the decades, Kix has subtly evolved, adjusting to changing tastes and nutritional standards, yet it has steadfastly maintained its simple corn base. A testament to its enduring legacy, Kix remains a staple in American breakfast culture, beloved by generations for its unpretentious, wholesome simplicity.

What is Kix?
Kix is a classic American breakfast cereal renowned for its crisp, puffed corn kernels and mildly sweet flavor. Launched by General Mills in 1937, it gained popularity as a nutritious, low-sugar option for children, embodying the slogan “Kid-tested, mother-approved” through its appeal to both taste and health.


The logo showcases the word “KIX” in bold, oversized blue letters with a playful, cartoon-like font that suggests a friendly, approachable brand. Perched atop the logo is a single piece of the cereal, resembling a puffed, golden nugget, hinting at the product’s simple, corn-based composition and its airy, crisp texture. The white shadowing around the letters gives a sense of depth and prominence, making the logo pop and suggesting the cereal’s standout quality in the market.