Kika is an international chain of furniture stores, headquartered in Austria. It has 100 stores, most of them in Europe. Was acquired by Signa Holding, a real estate and retail investor, in 2018.
The Kika logo is very bright and memorable. And not only because of it’s color palette, but more due to its typeface.
It’s graffiti-like thick white lettering, shaded with black, is very eye-catching regardless of its placement. But the greatest contrast is achieved when the typeface is placed on the scarlet red background.
Red color adds the brand emotional comfort and warmth, when white gives the sense of cleanness and purity.
The Kika logo gives a strong unified identity to the brand, showing it as a company which is constantly growing and happy to give their best products to their customers.
The friendly and cool lowercase Kika logotype is executed in a hand-drawn sans-serif typeface with massive shadowed letters, extra-bold lines and a perfectly circular dot above the “I”. The custom typeface is pretty close to the famous Futura ExtraBold Oblique, but due to the outline and shadowing, it looks unique and even more massive.
The black and white logotype is often accompanied by a thick red rectangle, which is horizontally stretched under the inscription. The classic tricolor stands for strength, confidence, professionalism, and loyalty, wrapped into passion and attention to the customers of the brand.