Ketel One is a renowned vodka brand, crafting its spirits with dedication and expertise. Originating from the Netherlands, it’s now a global name in the premium vodka sector. Driven by centuries of Nolet family distilling tradition, it marries old-world craftsmanship with modern innovation. Presently, it’s under the stewardship of the Nolet Group and Diageo through a joint venture. Key markets span across North America, Europe, and Asia, with a reputation for quality and purity. Their portfolio includes the classic vodka and botanical-infused drinks, catering to diverse tastes and preferences.
Ketel One, a name synonymous with premium vodka, has its roots in the Netherlands. The story begins in 1691 with the Nolet family establishing their distillery in Schiedam, Holland. For over ten generations, the family’s passion for distilling has been handed down, each bringing its own touch to the craft.
In the late 1970s, Carolus Nolet Sr., the 10th generation, had a vision to create a new vodka that stood out in quality. After much research and experimentation, he launched Ketel One Vodka, named after the original coal-fired copper pot still, Distilleerketel #1.
The 1980s and 1990s saw a pivot towards the American market. Carolus recognized the U.S.’s budding preference for luxury vodkas. With determination and personal visits to bartenders across the nation, he built relationships that elevated Ketel One’s reputation.
In 2008, a strategic move was made. The Nolet Group entered a joint venture with Diageo, a global leader in beverages. This collaboration amplified Ketel One’s reach, solidifying its global presence.
While embracing innovation, Ketel One remains true to its heritage. The brand introduced Ketel One Botanical in 2018, a vodka distilled with botanicals and infused with natural flavors, blending tradition with modern tastes.
The logo prominently features the stylized text “KetelOne” where the “K” is especially large and in a bold red rectangle. The “etelOne” part of the text has a unique, glossy black and white gradient effect that gives it a metallic sheen. The word “VODKA” is written in capital letters below “KetelOne”, in a plain black font. The entire design is bordered by a golden-yellow strip. Additionally, there is a small registered trademark symbol (®) located at the top right corner of the word “One”. The overall color palette consists of red, black, white, and golden-yellow. The design has a sophisticated and premium feel.