Karen Walker is a famous fashion label, which was established in 1987 and was named after its founder, a designer from New Zealand, Karen Walker. Today it is one of the most famous brands of contemporary fashion and its fancy sunglasses of brave and sleek design are sold and loved all over the world.
The Karen Walker visual identity is minimalist and laconic. Composed of a single wordmark, its logo looks stylish and contemporary despite its simplicity.
The Karen Walker nameplate in all capitals is executed in a sharp and strong sans-serif typeface, which was designed for the brand by Osborne Shiwan bureau. The letters feature distinct and clean lines with pointed angles. The inscription is perfectly balanced and looks powerful and modern.
The monochrome color palette of the Karen Walker logo switches to gold and orange on the packaging. This bright and sunny combination of the branded boxes and bags evokes a happy feeling.
For some of the fashion lines, the brand uses yellow and light baby-pink backgrounds, but the lettering remains gold on all the versions.
The previous Karen Walker visual identity was based on the lowercase lettering and looked simple and friendly, but the current style elevates the brand’s logo and makes it look powerful, evoking a sense of authority and expertise in fashion and design.