Joma is a famous Spanish brand of sports footwear and clothing manufacturer, which was established in 1965 and mainly focused on production of footwear. Today the brand operates in more than 70 countries across the globe.
The Joma logo is composed of a wordmark in a bright and intense blue color. The wordmark in all the lower case lettering is executed in a classic serif font.
The first “J” however looks more like a capital letter, as has no dot above it, but its size is similar to other letters of the nameplate. The wordmark’s bold and condensed lines evoke the sense of power and authority.
The brand was the first to start designing colorful football shoes, so its visual identity had to be simple and minimalist. The blue color of the logo symbolizes expertise and professionalism, yet it is welcoming and trustworthy.
Joma is a legendary brand in its field and its logo is a representation of the company’s unique character and highest quality of its products. It is a stable, powerful and confident logo, which is timeless and can stay with the brand for many more years.