Jeffree Star is a cosmetics brand that offers a wide range of cosmetics, including liquid lipsticks, eyeshadow palettes, highlighters, concealers, and setting powders. Products often feature vibrant color palettes, high pigmentation, and unique formulations. Star’s charisma and unique marketing strategies, including engaging content and elaborate product launches, helped the brand grow rapidly. The product packaging is known for its bold and glamorous design. It is often adorned with bright colors and striking aesthetics that reflect Star’s personal brand.
The brand was founded by beauty influencer Jeffree Star in 2014. The use of personal branding, along with collaborations and limited-edition releases, contributed to the brand’s success. His YouTube channel has millions of subscribers, and he often reviews his products. In 2018, Jeffree Star Cosmetics reportedly generated millions in sales, making it one of the top indie beauty brands. The brand expanded its product range to include eyeshadow palettes, highlighters, and other cosmetics. Jeffree Star Cosmetics is marketed as a vegan and cruelty-free brand, appealing to customers looking for ethical beauty options.
What is Jeffree Star?
Jeffree Star Cosmetics is a makeup brand. It is a notable player in the beauty market thanks to its bold aesthetic and connection to its founder’s online persona. The products have high-quality formulas and striking packaging.
Jeffree Star Cosmetics’ logo features a striking design that, as it might be predicted, incorporates a stylized star. It is a typical five-pointed shape but the designer added a few bold lines inside. This logo element alone has a lot of meaning behind it. Besides resembling a rocket flying up into the sky, the lines are actually two mirrored letters “J”. The star and other logo elements all feature a light pink color. The full brand’s name is printed in two lines right underneath using a bold, modern, sans-serif typeface, complementing the star element. Overall, the logo conveys a sense of glamor and excitement.
The logo is typically done in light or fuchsia pink color. The pink color aligns with the brand’s vibrant personality and focus on makeup and beauty. The color is typically associated with something delicate and tender, noting the exceptional care its products deliver even to the most sensitive users. It is a color that is also closely linked to youthfulness.
The typography used for the brand name is sleek and contemporary. One can get a similar look using a TT Bluescreens Rough Bold font by Typetype.