Janssen is a Belgian pharmaceutical company, founded in 1953 by Paul Janssen. In 1961 The company became a part of Johnson & Johnson Pharmaceutical Research and Development, now renamed to Janssen Research and Development.
What is Janssen?
Janssen is the name of a pharmaceutical company, owned by Johnson&Johnson since the beginning of the 1960s. The company was established in Belgium in 1953, and today operates all over the globe.
The first Janssen logo pictured their original emblem alongside the company’s name. The logo is a vertical rectangle colored black with several white shapes inside it: a simplistic deer (above) and an outline of the letter ‘J’ (below).
The name part is located on the right of the emblem. It simply says ‘Janssen Pharmaceutics’ in two lines of black letters – one smaller than the other.
In the 90s, they supplanted all the black parts with blue, while changing little else in the logo. The rectangle, for one, became a rhomb with only an old silhouette of a deer in its middle. The words in the name writing, for their part, became closer together. Moreover, the letters in ‘Janssen’ became much bolder and took on a new font.
The Janssen logo is very minimalistic. Using a blue color palette and a simple smooth font, it represents the brand as a reliable and respectable one.
The logo cost it’s of a blue wordmark and a graphical icon – an image of the letter “J”, composed of two elements and resembling a dolphin. The icon uses a brighter tone of blue, which makes it the main element of the logo.
The Janssen logo is very clean confident, reflecting the brand’s history and knowledge as well as their perfect reputation in the pharmaceutical industry.
The blue color symbolizes trust and respect, and these are two main characteristics of the Janssen brand.
The elegant and lightweight sans-serif lettering from the Janssen visual identity is set in a clean and smooth typeface with modern silhouettes of the lowercase letters. The closest fonts to the one, used in this insignia are, probably, FF Dax Pro Regular and FF Signa Round Pro Condensed Light.
As for the color palette of the Janssen official badge, it is set in a combination of dark blue and some brighter gradients, which evoke a sense of reliability, trustworthiness, and professionalism, showing the company from its strongest sides.