Ivory Ella is an American online platform, which specializes in selling women’s clothing and accessories and donating a part of its profits to Save The Elephants foundation. The company was established in 2015 and today operates across the country, offering free delivery across the United States.
The visual identity of the company is modern and instantly recognizable. It is composed of two different parts — the logotype, which is used on the website and tags, and the emblem with a wordmark under it, which is used as an icon or on the company’s fashion items.
The memorable emblem depicts a drawing of an elephant, facing right. As the company raises funds for saving elephants, this emblem is placed on all the products, and can also be seen as a brand’s signifier.
It is usually executed in a monochrome palette, but for the icon, the e-commerce platform uses black contours on a light pink background, which looks kind and tender.
As for the main logotype, it is written in black and evokes a sense of professionalism and reliability. It looks strong and confident and represents a modern company with its values and willingness to help the planet.
The main wordmark in all capitals is executed in a strong bold sans-serif typeface, which is pretty close to Quinoa SC UltraBold. Its thick lines make the inscription look neat yet progressive and contemporary.
As for the nameplate under the emblem, it is executed in a handwritten font, which is close to Sungarden. Thin and slightly childish lines add playfulness and evoke a welcoming feeling, perfectly balancing the serious logotype.
Ivory Ella is not an ordinary fashion retailer. The company, established in 2015, has already donated almost two million USD to Save the Elephants organization, which is based in Kenya. The fashion brand cares about nature and believes all people can and have to do their best to change the world.
The e-commerce platform offers a wide range of unique tops and sweatshirts with special prints and patterns. Most of them have an iconic elephant picture as the main theme. Besides casual wear, the website offers pajamas and loungewear, along with a beautiful selection of accessories and jewelry. There is also a home textiles category, where you can shop for sets and pillows with animal patterns.
The platform’s catalog also includes gift cards and surprise boxes, which is a very popular option as well as it lets you get a 50% discount on the brand’s products, but you can not choose what you get.
Another interesting feature of the American website is that you can get an annual membership for just $65, which gives you access to all the deals and discounts, and special services, such as free shipping and returns, along with a gift card for your birthday and many more small presents.
The company also offers partnerships to businesses across the globe as wants to expand its activity to all the markets, showing people how important nature is and that everyone can contribute to saving it.