Iran Khodro is the name of one of the oldest and the largest automaking companies in Iran, which was established in 1962, and by today has grown into the regional leader, with its vehicles exported across the globe.
Although the name Iran Khodro has become known internationally not that long ago, the company has been on the local market since the beginning of the 1960s. The Iranian automaker was founded in 1962, and during the first decades, the company specialized in the production of Peugeot cars under license. The first own model, the Iran Khodro Paikan, was developed based on Peugeot 504 and became one of the most popular cars in Iran and Iraq.
Since1990, Iran Khodro switches to the production of Peugeot 405 models, and in 1995, a model based on the Peugeot 205 was introduced, which was positioned as the cheapest new car in the Middle East.
By 1999, Iran Khodro has become the largest car manufacturer in its region, and it keeps its position today.
What is Iran Khodro?
Iran Khodro is the Iranian leading automaker, which was established at the beginning of 1960, and initially has its vehicles designed based on Peugeot cars. Today the company exports its cars all over the globe.
In terms of visual identity, Iran Khodro has been a very consistent and loyal company, which has stayed with its logo for decades. The badge of the automaker looks very polished and clean, evoking a sense of professionalism and excellence.
The Iran Khodro logo is composed of a graphical part, taking the most place on the banner, and lettering in Arabic or Latin, placed under it. But sometimes the emblem is used on its own, without any complementing wordmark. When used in the international market, the wordmark features the “IKCO” abbreviation instead of the full name of the brand.
The Iran Khodro emblem, set in blue and white, features a stylized silhouette of a horse’s head, enclosed into a crest-shaped frame. The horse is set in a solid shade with two thin contrasting lines on the sides, which add elegance and air to the badge, making it look unique and sleek. The horse here is a symbol of power and speed, which is also known to be the most graceful animal, sophisticated and noble.
The bold uppercase lettering from the international version of the Iran Khodro logo is set in a modern and bold sans-serif typeface with the lines slightly flared to the ends, and the angles sharpened. The closest fonts to the one, used in the Iran Khodro, are, probably, Prima Sans Std Bold and Global Bold, but with some slight modifications.
As for the color palette of the Iran Khodro visual identity, it is set in a combination of blue and white, which is a scheme standing for reliability, innovations, and expertise. The shades of the logo evoke a sense of protection and confidence, which are two very important qualities for any car.