One of India’s largest airline companies, IndiGo is a low-cost career. It is based in Gurugram, Haryana, and has hubs in Delhi, Bengaluru, Mumbai, Kolkata, Chennai, Hyderabad, and Ahmedabad. The fleet comprises around 280 aircraft, while the number of destinations exceeds 85.
The IndiGo logo is very straightforward in referring both to the industry in which the company works and to the name of the brand. It also does a good job “deciphering” the wordmark, explaining its meaning.
The brand was established in 2006 by Rahul Bhatia of InterGlobe Enterprises (it held a 51.12% stake) and Rakesh Gangwal (his company Caelum Investments held 47.88%).
The logo is basically a square box housing the name of the brand and a symbol.
What is IndiGo
IndiGo is an Indian low-cost airline. As of 2020, it was the country’s largest carrier in terms of fleet size and the number of passengers carried. The company commenced operations in 2006.
The symbol, which is positioned in the upper right-hand corner, represents a stylized aircraft made up of white dots. The aircraft is directed to the top right-hand corner representing the moment following the take-off. The motion directed up and to the right connotes optimism and readiness to embrace the future, which are all positive connotations for an airline company.
The wordmark is placed very close to the lower border of the box. It features an unusual type. The type makes an attempt to look dynamic by using such shapes as a loop (the “d”), a U-turn positioned upside down (the “n”), a sort of a roundabout or traffic circle (the “g,” the “o”). There is some implied motion in the logo due to such glyphs.
And yet, the letters look slightly awkward when placed next to each other. You don’t feel that they seamlessly merge. This partly results from the combination of smooth, streamlined curves with rectangular ends of the letters and slightly too harsh angles of the “G.”
Eventually, the aircraft also doesn’t echo the shape of the wordmark. While the dots forming the plane repeat the circular theme in the wordmark, they are too small to make this resemblance obvious enough.
The good thing about the Indigo logo is that it shows you directly the inner form of the name of the company. Due to the capitalized “G,” you immediately realize that the word “IndiGo” means “Going to India” or something along these lines.
The company uses a truncated version of its logo as an icon. Here, only the aircraft inside a blue box is left. This emblem has a solid link with the primary logo and also gives a hint that the icon belongs to an airline company.
The palette is entirely predictable. Apart from indigo, there are white elements, white being a kind of default color.
The primary version of the IndiGo logo is dominated by indigo, while the wordmark and emblem are white. However, the reversed color scheme is also widely used. For instance, you can see it on the corporate website.
The type has been highly customized to fit the individual needs of the brand and create a dynamic effect.