Humminbird is a brand of American fishing electronics manufacturer. It was founded in 1971 in Eufaula, Alabama by Tom Mann. Humminbird is a renowned company owned and operated by Johnson Outdoors, which also owns brands like Minn Kota, Cannon, Eureka!, Jetboil, and many others.
The Humminbird brand was named after the fastest bird, humming-bird. But Tom Mann didn’t know how to spell it right, when filling the trademark registration form, that’s how the Humminbird name appeared. It stuck and became synonymous with fish-finders.
The Humminbird logo is a wordmark with a teal low bird emblem on its right. The wordmark is executed in bold and confident typeface, which is close to Gunship serif sans.
And being executed in black, the wordmark speaks for the brand’s quality and reliability, while the yellow bird emblem is adding a little playfulness and connection to the world of nature.