HTV2 is the name of one of the main Vietnamese FC-channels, which was established in 2003. The brand, which name is a derivative from Ho Chi Kin Television, also runs two cable channels — VTVCab1 and VTVCab19 specialized in dramas and series.
Like all other channels of the Ho Chi Min television company, HTV2 uses a very recognizable corporate visual identity design, where the affiliation to its sister-channels is clearly seen.
The very first logo for HTV2 was introduced in 2003, with the launch of the channel. It featured a clean and simple badge, composed of three vertically oriented parallelograms, with white letters on them. The geometric shapes were colored solid red, green, and dark blue, close to purple, and evokes a sense of energy and dynamics. The digit “2” was drawn in white and had a very thick black outline, which was visually separating it from the strict badge with the abbreviation and made it visible on a white background.
In 2006 the logo of the channel was redesigned, but the changes were made only to the digit, keeping the tricolor banner untouched. As for the “2”, it was now drawn in a bit three-dimensional way, with white and gradient gray colors, which got darker around the contours.
The logo was refined again in 2008. This time the contours gained an outline and the number “2” was redrawn in a sleek three-dimensional manner, being painted gradient pink and having its smooth lines elongated. Though this version of the logo stayed for only a few months, it was one of the most elegant badges for the channel ever created.
The outline was removed again in 2009. The color palette of the logo was intensified and now the banner for a more delightful look. The number “2” was hand-drawn in white with a thick gradient black outline. It looked amateurish and only stayed with the brand for less than a year.
Two new versions of the logo were adopted in 2010 and are still in use by the channel today. The number on the logo was redrawn in a clean and modern way with its edges rounded. For the dark backgrounds, the channel draws it in white with no framing, and when placed on white, it gains a delicate yet confident black outline, which makes the whole image look stronger and created a strong contrast.
In 2015 the recognizable logo of the Vietnamese channel changed its color palette to pink and white. All the colored elements were switched to pink, and white elements remained untouched. As for the framing, the dark shades were gone and only the white outline remained. The logo is still in use today for special programs and occasions.
Another version of the HTV2 logo used by the channel nowadays was created in 2019 and is fully based on the previous ones. The only difference between the current one and the one designed in 2010 is the thin black frame around the geometric part of the channel’s visual identity.