Hoonigan Industries, LLC, is a dynamic automotive lifestyle brand co-founded by Ken Block and Brian Scotto. Born in the United States, Hoonigan has made its mark by blending car culture with irreverent and daring content, appealing to motorsport enthusiasts and the general public alike. Known for its innovative marketing, Hoonigan produces apparel, accessories, and media content, focusing on the thrill of driving and car customization. It’s a hub for those passionate about pushing the limits of automotive engineering and culture.
Hoonigan’s history is a progressive timeline of automotive passion and strategic acquisitions. Starting in 1996, the company quickly expanded its footprint across the United States, moving into global markets by the mid-2010s. The brand thrived by acquiring key players in the wheels and automotive accessory sectors, culminating in the significant acquisition of Hoonigan itself in 2021. This strategic growth showcases Hoonigan’s evolution into a dominant force in the automotive lifestyle and aftermarket industry.
This brand’s story is a testament to how passion, when fueled by creativity and community, can redefine an industry and cultivate a global tribe of like-minded enthusiasts.
What is Hoonigan?
Hoonigan stands as a beacon for automotive rebels, blending the art of high-octane motorsports with a distinctive lifestyle brand. Founded by the iconic duo, Ken Block and Brian Scotto, it’s a realm where passion for car culture ignites a community, pioneering a unique narrative in the automotive world through daring content and innovative apparel.
The logo features a bold, black typeface enclosed within brackets, imparting a sturdy, assertive presence. Stark in its monochrome palette, the design speaks of simplicity and strength, mirroring the brand’s direct, unapologetic ethos in automotive culture. Each letter stands tall and unyielding, suggesting the brand’s robust and spirited identity. The symmetry between the brackets adds a framing effect, focusing the observer’s attention squarely on the brand’s name, symbolizing a community that’s both inclusive and exclusive.