Home Instead Senior Care is an American franchise of home-care services provider. The company was founded in 1994 and is specialized in non-medical eldercare.
The Home Instead visual identity is elegant and evokes a sense of warmth and care. It is composed of a wordmark, tagline and a small sophisticated graphical element.
The dark pink, almost purple, and white color palette shows the company as reliable and friendly. The color scheme resembles a comfortable home and a warm family circle.
The Home Instead Senior Care inscription is divided into two parts. The main one, “Home Instead”, is written on the top lever with the use of a traditional serif typeface, with the letter “I” stylized as a flower. The purple lettering looks strong and confident. The “Senior Care” is located in a purple rectangle, placed under the “Home Instead” part. Executed in all capital letters of a sans-serif font, it looks fresh due to a lot of space between the letters.
The fine cursive of the “To us, it’s personal” tagline adds elegance finesse to the logo. The letters feature the same purple color but look different due to the thin smooth lines.
The Home Instead Senior Care logo is timeless and classic, it shows the smart its use of the company, its values, and principles. Reflecting on the customer-centric approach, the company’s logo looks pretty modern and memorable.
In 2022 the Home Instead badge was redesigned, getting a more minimalistic style, and simplifying the composition, even though the idea and color palette of the logo remained the same. The new logo is composed of a two-leveled inscription in a fancy and elegant sans-serif font with bold lines and rounded ends of the bars, set on the right from a minimalistic emblem with a contoured tulip inscribed into a circular frame.