In addition to being bright and eye-catching, the logo of Hilti Corporation is also meaningful.
The history of the company started in 1941 when Martin and Eugen Hilti opened a mechanical workshop in Schaan, Liechtenstein. Today, Hilti Corporation is a multinational manufacturer of products for various industries, including construction, building maintenance, energy, and manufacturing industries. Their products are aimed primarily at the professional end-user.
The primary Hilti logo features the word “Hilti” in white inside a bright red rectangle. Alternatively, the name can be given in red over the white background.
What makes the design unique, apart from the color scheme? The answer is the custom type. What you perceive at first glance is that the letters are heavy and solid. They are also wider than average, which makes them look stocky. In a way, the heavy shape represents the reliability of the products made by Hilti.
Another very distinctive feature is the way the “L” and “T” are positioned. The top bar of the “T” stretches above the “L.” This makes them look like structural elements of a building. In this way, the logo creates a symbolic link with the construction industry, for which Hilti manufactures its products.
The logo has been used for several decades. The Hilti TE 17, the first electro-pneumatic hammer drill, introduced in the late 1960s, already featured the familiar wordmark.
The icon showcases the letter “H” in white inside a red box. The glyph looks the same as in the main Hilti logo – it is very wide and thick and reminds a structural element of a building.