Hi-Tec is a sportswear brand, established in 1974 in the Netherlands. The company is most known for its hiking and waterproof shoes and has its product distributed all over the globe.
The Hi-Tec visual identity is a perfect reflection of the activewear brand, which values quality and comfort.
The brand’s logo is composed of a wordmark with an emblem on its left. The nameplate in all the capital letters is executed in a bold italicized sans-serif typeface with strict and confident lines and distinct cut of the edges.
The Hi-Tec emblem is a solid gray circle with an arrow-like symbol, where the ar-rowhead has only its bottom half attached to the horizontal line of the body.
The gray and white color combination of the Hi-Tec visual identity is a reflection of professionalism and authority of the company, which is always in search of innova-tions and ways of modernization.
The Hi-Tec logo is contemporary and strict, it is a symbol of the company, which main qualities are expertise, authority, and confidence in its products. Its simplicity and minimalism make it timeless and always actual and its calm and light color pal-ette puts an accent on the items the company manufactures.