Haven Life is an American insurance agency, which was established in 2013 in New York. The company is known for providing innovative services in the field of finance and insurance and has its operating offices all over the United States.
The firm’s visual identity is young and modern, it boasts a fresh and crispy logo, which reflects the company’s progressive and innovating approach to insurance services and products.
The firm’s logo in bright blue and white color palette is composed of a bold wordmark with a minimalist geometric emblem on its left. The company sometimes uses yellow and black and orange and white as its secondary color schemes. All the options are vivid and friendly, evoking a sense of joy and happiness.
The Haven Life emblem is composed of two letters “L” the left one is placed normally, while the right one is turned upside-down. The interesting maze-like pattern looks powerful and strict, as well as stylish and contemporary.
The straight lines of the emblem are balanced by traditional shapes of the letters in the wordmark.
The wordmark of the company is executed in a bold and modern sans-serif typeface, which is very similar to Pulp Display Bold font with its short yet distinct stencils and thick solid letter forms.
The inscription adds seriousness and elegance to the whole logo, making the brand look professional and evoking a sense of authority and expertise of a young and dynamic company.
Haven Life is a representative of the insurance segment new generation. The startup is a subsidiary of Massachusetts Mutual Life Insurance Company, which is a large and well-known organization in the United States.
The main feature of the new firm is that it is completely digital. Customers can buy insurance packages through the website or mobile application and the process is fast and easy.
The main focus of the company is a term life insurance, which is affordable and easy to get. The simplified process made the startup incredibly popular especially among the young citizens and those who value their time.
During the last few years the digital insurer has been in the leading positions in the lists of the best American companies in the insurance segment and its popularity keeps growing.