Harper’s Bazaar is America’s first fashion magazine for upper middle class. It was first issued in 1862. It transitioned from weekly publishing to a monthly magazine and is now into blogs and other digital platforms. Headquartered in New York, the magazine is published in 32 countries.
Harper’s Bazaar uses a famous Didot font for its logo. The magazine is an example of a typographic logo which is instantly synonymous with the branding.
The iconic Didot Bazaar logo was created in 1934 by Alexey Brodovitch, who was the magazine’s art director, responsible for its look and layout.
Being a high-end magazine, Harper’s Bazaar shares its markets segment love for a beautiful serif font. It makes fashion titles look elegant, timeless and luxurious. The Didot typeface has become synonymous with the magazine, used by many fashion media market leaders.
Harper’s Bazaar use an elegant black color for its logo, which adds sophistication and highbrow style to the brand.