Groupon is an online service, which connects e-commerce businesses with customers, providing information about the latest available deals and offers. The service was launched in 2008 and today it operates in more than 50 countries worldwide.
The Groupon logo is minimalist and laconic. As the platform works with various online retailers, each of which has its owns a bright logo, it’s logo design has to be simple yet recognizable.
The Groupon wordmark in all the capital letters is executed in a traditional bold sans-serif typeface, which is similar to ITC Avant Garde Gothic, designed by Herb Lubalin.
The original logo already featured the same minimalist type as the current one. However, the palette back then was just black and white with refined gray shades adding a silver touch.
Also, the wordmark was placed inside a shape with four sides of different lengths. It looked like a label, thus creating a connection with the type of brand the logo belonged to.
The strong solid letters of the inscription evoke a sense of stability and reliability. Written in a classic green color, with the letter “U” narrower, the Groupon nameplate looks balanced and harmonized.
The green and white color palette of the logo symbolizes energy and safety. Green is a color of balance and life, while white stands for unity and loyalty. The combination of these two colors creates a perfect image for any company.
The Groupon logo wasn’t changed much throughout its history, but the previous version features a thin green geometric framing, which was remover later in order to make the logo look lighter and fresher.