Grohe is a brand of sanitary goods and accessories manufacturing company, which was founded in 1936 in Germany. Today the company is one of the world’s leaders in its segment and distributes its products all over the globe.
The Grohe visual identity is a minimalist yet modern reflection of the brand’s field of activity. The wordmark is placed above the emblem and looks confident and strong.
The Grohe nameplate in all the capitals is executed in a bold and solid sans-serif typeface with clear lines. It is monumental lettering, which makes the brand look professional and powerful.
The Grohe emblem, consisting of three thin curved lines, located horizontally, is a representation of the company’s specialization — sanitary goods. It is elegant and softens the brutal wordmark. The symbol celebrates water.
The royal blue and white color palette of the Grohe logo is a reflection of the expertise and authority of one of the most reliable sanitary manufacturers in the world. The blue shows Grohe as trustworthy and professional, while the white evokes a sense of loyalty and safety.
The Grohe logo is perfectly balanced and contains all the necessary elements to be called stylish and outstanding.