Grey’s Anatomy is the name of one of the most popular American TV series about doctors, the first episode of which was released in 2005. To date, 18 seasons of the series have been filmed, and no plans to close the project have been announced. The series tells the story of doctors working in the same clinic and shows their relationships both on and off the job.
“Grey’s Anatomy” has its own path: the human feelings that inevitably arise in any job. Meredith Grey is a descendant of the medical family, so she’s more in demand than her similarly young colleagues. All of them are just beginning their careers at Seattle City Hospital, all of them young (some only in spirit) and full of feeling.
Characters of “Grey’s Anatomy” during their shift it is difficult to remain solely a specialist: a surgeon, anesthesiologist, a nurse. Invariably their humanity will show up: the womanizer, the vulnerable young lady, the all-understanding wise-guy… And these passions burn constantly in the series. And that means that this hospital employs real live people.
This is a drama, and its visual identity is pretty simple and muted, which switches the attention of the viewers to the content and dialogues of the series, not to the design and decorations.
The Grey’s Anatomy logo is composed of a stylized black inscription with two words on different levels and in different sizes. The “Grey’s” part is a bit bigger and higher, plus is underlined by a thick red line, while the “Anatomy” is set on the right from it, on the same level as the red element and features its letters slightly smaller. The surface of the uppercase letters in the logotype is a bit uneven, which makes the minimalist logo unique.
There is also one more version of the insignia used by the franchise as the secondary one. It is an elegant uppercase inscription in a serif font, with “G” and “A” a bit larger than other letters. The inscription is placed between two thin black horizontal lines.
The modern and bold Grey’s Anatomy logotype is executed in a fancy sans-serif typeface with the letters slightly narrowed but still stable and solid. The closest fonts to the one used in the series visual identity are Swiss 911 Std Ultra Compressed, Hailen Font Duo Caps, and Helvetica Ultra Compressed.
As for the secondary logo, it is executed in a more elegant and timeless serif typeface, with classy elements on the ends of the lines. It looks pretty close to such timeless fonts as ITC Cheltenham Pro Book and Gloucester Pro Regular.
The black and red color palette of Grey’s Anatomy’s visual identity says a lot about the character and plot of the series. It reflects passion and sorrow, love and decisions, strength and willingness. The logo is usually placed on a white background, which balances and eases it, adding a touch of hope and brightness.