The Great Midwest Athletic Conference logo has looked almost the same since the conference was founded in 2011 with only a couple of subtle alterations.
At the center of the current logo, you can see the lettering “Great Midwest” in large letters followed by the words “Athletic Conference” in smaller letters. The wordmark is slightly arched, which adds some depth. It is placed over a shield housing two fields: a black field and a blue field. The shield has white and black trim.
In the current version, the word “Midwest” is blue, while in the old GMAC logo, black shades were added to it for the 3D effect.
What is the Great Midwest Athletic Conference?
Great Midwest Athletic Conference is the name of an American intercollegiate athletic conference, which was established in 2011 and had its first season played in 2012. The conference is affiliated with the second division of the National Collegiate Athletic association and consists of 13 teams in 24 sports disciplines.
The heavy geometric serif typeface from the primary badge of the Great Midwest Athletic Conference is set in a stable and powerful font with square serifs on the ends of the bold bars. The closest fonts to the one, used in this insignia, are, probably, Aachen Pro Bold, or Neue Aachen Pro Black.
As for the color palette of the Great Midwest Athletic Conference, it is based on a combination of blue, black, and white, which looks very strong, intense, and professional. This badge evokes a sense of solidness and confidence and represents such qualities as reliability and expertise.