Grant Thornton is one of the world’s largest consulting companies, as it has its representative in 147 countries around the globe. The company’s professionals provide audit, tax, and consulting services and help generate successful businesses for companies and their owners.
Grant Thornton is not a typical consulting firm, but a whole net of agents and offices, and this makes the company stand out in the list of the world’s most reputable agencies in this sphere.
The companies under the Grant Thornton brand help dynamic organizations unlock their growth potential by providing sound, practical advice across a broad range of services. Proactive professional teams, led by open-minded partners, use unique analytics, experience, and intuition to address the complex issues faced by clients, including private equity, listed companies, and public sector companies.
Grant Thornton was established in 1980 and is incorporated in London, United Kingdom. During the history of the organization, it has managed to grow into the 7th-largest consulting company in the world, and today has offices and representatives in more than 140 countries across the globe, with almost 70 thousand employees.
What is Grant Thornton?
Grant Thornton is the name of an international company, one of the world’s leading networks of independent entities and professionals providing audit, tax, outsourcing, and consulting services. Today the network includes more than 60 thousand people working in over 140 countries. The company aims to meet the needs of private business and public interest companies that provide assurance, tax, and advisory services.
In terms of visual identity, Grant Thornton is not as simple as might seem. The logo of the consulting company is based on a graphical element, inspired by the Möbius Strip, which, in simple words, is a long rectangle that is stitched together at its ends in the shape of an infinity sign. This figure is named after the German mathematician and astronomer August Ferdinand Möbius, who discovered and described its properties in detail.
The old Grant Thornton logo was strict and sharp. Based on a title case lettering in a classy serif typeface, the badge was accompanied by a stylized geometric GT monogram, with a white contoured “T” drawn on a massive angular “G” in black. The logo was well-balanced and looked very stable, evoking a sense of professionalism and confidence.
After the redesign of 2008, the Grant Thornton visual identity gained a brighter color palette and a new interesting geometry, with its emblem based on a depiction of the Möbius Strip. The Möbius Strip is a two-dimensional figure in three-dimensional space and has the simplest non-orientable one-sided surface. Such a figure can be referred to continuous topological object. In the Grant Thornton logo, this mathematical element is depicted in gradient purple, a color of wisdom and creativity.
The unique geometric emblem is followed by modest sans-serif lettering in black title case characters, featuring a complete full shape and clean contours. The lettering has no designer elements or any additions.
The simple title case lettering from the primary logo of the Grant Thornton company is set in a traditional sans-serif typeface, in a medium weight. The closest fonts to the one, used in this insignia, are, probably, Zurichtrade or Remora Corp with some minor modifications.
As for the color palette of Grant Thornton’s visual identity, it is a combination of several purple shades and black for the lettering. If black is all about stability and professionalism, purple here adds depth and meaningfulness.