Goyard is recognized as a leather goods brand. Its products are known for their durability and practicality, which makes them sought-after items for travel and everyday use. Yet, these items can only be found in luxury boutiques in France and other countries of the world. Goyard is particularly famous for its distinctive monogram canvas, which features a chevron pattern with Goyard’s name and the address of the store in Paris. Its craftsmanship and artisanal techniques are no less impressive. The brand was able to successfully blend tradition with luxury and exclusivity.
The company was founded in 1853 by François Goyard, which is where the name comes from. This makes it not only one of the oldest luxury leather goods brands in France but also the world. Goyard was hired at an early age by Maison Morel who acquired a shop from his father-in-law. The House of Martin shop was a favorite among French aristocracy for its delicate packing, boxes, and trunks. After the sudden death of the employer, he renamed the business to Maison Goyard and managed it for over 30 years. His son continued the legacy, bringing E. Goyard Aine, as it was known at the time, to a new level. Goyard became an official supplier for kings and presidents, which explains why the brand is still popular among the rich and famous.
What is Goyard?
Goyard is a French brand that is known for its luxury leather goods, including bags, luggage, and accessories. Its goods are typically bought by celebrities and fashion enthusiasts. Its limited and custom positioning created an association with exclusivity, wealth, and status. Jean-Michel Signoles fell in love with the brand so much that he bought it in 1998 and focused on restoring its heritage and exclusivity.
The Goyard company logo features a distinctive design that includes the brand name “Goyard” in a stylized serif font and all caps. The font uses a combination of bold strokes with thin lines to create a smooth and unique look. Right underneath, it has the original location, Paris, printed using the same font but with finer stroke lines and a smaller character size. The overall minimalistic aesthetic of the Goyard logo conveys elegance and exclusivity. It is a perfect way to represent a high-end luxury brand that is known for its heritage. It is worth noting that the logo is often accompanied by a unique pattern that resembles a chevron design, which is a hallmark of Goyard’s craftsmanship.
It is possible to get the same look for the name using Molly Serif E Bold font and adding more spacing between the characters. It is also very similar to WUB – Northville 04 Black font. For the tagline, the logo uses a font that resembles Mitchell NF font. Both fonts create an image of a contemporary and confident brand.
The black color on a white base is a classic and timeless choice for logos. It is associated with power, elegance, sophistication, wealth, strength, and even mystery. It has been widely used by companies that have authority, respect, and recognition.