GEO is an educational monthly magazine with striking color photographs and a shifting editorial identity. It was founded in 1976 in Germany by Gruner + Jahr company.
GEO magazine is known for its detailed reports and pictures, so the visual content plays a central part in the magazine. So does the logo, which gives a green frame to the magazine’s cover and makes it stand out on the shelf.
Besides the magazines, GEO’s portfolio consists of merchandising products like GEO illustrated books, a GEO encyclopedia, GEO calendars and others. They all share the same logo.
The GEO logo is a graphic reflection of how the company describes its magazine — “The Earth Diary”.
The color palette is based on grass-green, the color that comes to mind when the Earth is mentioned. It is very bright and intense, complimented with a white typeface it gives a happy and fresh feeling.