GardaWorld is an International private security company, established and based in Canada. Today the company operates in 45 countries in almost all the regions of the globe, providing its clients the top-level services in all types of security. Among the customers of GardaWorld, you may see the loudest business and governmental names in the world.
GardaWorld is not just another security firm, but one of the world’s most trusted and reputable players in the segment of corporate and personal security. Among the client of this agency, you can find not only corporations from the Fortune 500 list, but also various embassies, airports, and gas and oil producers.
With more than 120 thousand employees worldwide, GardaWorld is able to meet the strictest requirements of its customers and provide the best possible levels of services.
Today GardaWorld activities are organized in various poles and countries. The company provides protection services, such as security guards, mobile patrols, road signs, and investigation services; aviation services, such as pre-boarding screening at 28 Canadian airports with the Canadian Air Transport Security Authority, and international protection services, which include embassy security, crisis management in Africa and the Middle East, and even a cash handling service in North America.
What is GardaWorld?
GardaWorld is the name of a Canadian security company founded by Stéphan Crétier in 1995 and based in Montreal. The company offers solutions for companies in the public and private sectors, including physical security, transportation of valuables, electronic security, and investigative services. It offers its services through its 500 sites in 45 countries in North America, Europe, Africa, Asia, and the Middle East.
In terms of visual identity, GardaWorld is as serious and brutal as its field of activity. The logo of the company evokes a sense of stability, protection, and professionalism, and it is seen in all the elements of the badge, starting from the graphical emblem, and finishing with the color palette.
The GardaWorld logo is composed of a rounded crest with a medium-gray contoured Lion rampant on it, enclosed into a double frame with the uppercase sans-serif lettering, saying “Integrity Trust Vigilance Respect”, written around its perimeter. The motto of the company is set in the same chase of gray, while the “GardaWorld” wordmark, which crosses the roundel horizontally, is executed in gray and scarlet-red, representing power and confidence.
The main lettering from the primary logo of the GardaWorld company is set in the uppercase of a stylized extra-bold sans-serif typeface, which is based on one of such fonts, as DIN Next Cyrillic Heavy, or Core Sans D 75 Black, but with the horizontal bars of both letters “A” shortened, being cut out on their right ends.
As for the color palette of the GardaWorld visual identity, it is based on the combination of gray, red, and white, a very brutal, powerful, and professional tricolor, which evokes a sense of trustworthiness and confidence, and brilliantly reflects the purpose of the company.