G2A.com is an international online platform, which was established in 2010 as a retailer of gaming services and prepaid cards and today is a global e-store with more than 20 million users worldwide. The company is headquartered in the Netherlands and has offices in Europe and Asia.
The visual identity of the online retailer is modern and bright, showing the innovative approach of the platform and a young and free spirit of its users.
Despite the use of three different colors in its palette, the logo does not look childish and still evokes a sense of professionalism and seriousness.
The orange, gray and blue combination reflects the company’s energy, dynamic, and power, accenting on its strong sides: progressiveness, authority, and attention to its customers’ needs.
Sometimes the logo is placed on a black background. In this case, the gray “2” is replaced by a white one. This version of the color scheme adds strength to the company’s characteristics, evoking a sense of confidence and stability.
For the web and mobile application icon, the e-commerce business uses a three-dimensional letter “G”, drawn in gradient orange and placed on a white background. It looks vivid and bright, adding a futuristic mood to the visual identity if the online retailer.
The wordmark of the e-store is written in all capitals of the custom sans-serif typeface with bold and sleek lines. The letterforms of the inscription feature straight angles of the “G” and the rounded peak of “A” with its horizontal bar shortened. The nameplate is smooth and creates a sense of flow, yet looks contemporary and progressive.
G2A.com is one of the world’s biggest marketplaces, specializing in all kinds of game-related products, including software and activation codes. The Eastern European company was founded in 2010 and today it supports more than 200 payment methods in order to serve users from all over the world. The company has its offices across Europe, Hong Kong, the United States, and the UK, and provides a 24/7 online customer support service in several languages.
For 10 years since its establishment, the online platform has been providing its users with the best possible deals and the lowest prices on digital gaming products and content. The company also offers good conditions for sellers from all over the globe and is known for good security policies.
The huge variety of the items offered for sale on the website (almost 80 thousand) includes game codes, gifts, and prepaid cards, skins for various video games and various kinds of software with game activation keys.