Freshtohome is an Indian online platform, specialized in the delivery of fresh foods to your home. The company was established in 2015 by Shan Karachi and today is one of the most popular food delivery services in India, with a wide range of all types of products, including halal meat and fresh seafood. The company operates across India and the United Arab Emirates.
The visual identity of the Indian delivery service is a reflection of the company’s name and its essence. The logo, drawn in a bright and lively color palette, evokes a sense of freshness and lightness.
The custom logotype, executed in a sharp bold typeface with straight angles and lines is solid and modern, evokes a sense of stability and professionalism. The wordmark is drawn in a light purple color, which symbolizes creativity and balance, making the logo crispy and adding energy.
The geometric logotype is balanced by a smooth and sleek emblem, which is a stylized green butterfly, formed by three leaves. The image is placed on the letter “F” and has its wings open to the left.
The green of the emblem is a reflection of nature and growth. It shows the fresh company’s products it offers to the customers and evokes a sense of reliability and trustworthiness.
The Indian e-commerce platform allows customers nationwide ordering fresh fruits, vegetables, meat and seafood with the delivery to their door. There is also a range of grocery products, condiments, and sauces, available for order.
The company aims to provide its clients with the best service and products of the highest quality. They work closely with all the most reputable food suppliers nationwide, which also enables the online platform to offers competitive prices on all their products.