Food Darzee is an Indian online food delivery service, which specializes in ready-made meals, which are healthy and balanced. The young company has already served more than 10 thousand clients nationwide and works closely with the best Indian nutritionists and scientists in order to provide customers with a perfect weight-loss system.
Food Darzee was founded in 2017 in India as an on-demand food ordering service. It set itself apart from competitors by having certified nutritionists78
4 help the customers make healthy food choices based on their lifestyle and health goals. The team behind this project was led by Siddhant Bhargava (nutrition and fitness specialist) and Anirudh Ganeriwal (food head). They started by offering only keto diet plans, but have expanded to other diets as the company was growing.
A sophisticated, luxurious visual identity was created in 2017. The logo consisted of a black circle with a delicate frame, which was created by small, white dash lines slightly indented inwards. The upper half was featuring a “Food Darzee” inscription printed in white using an elegant, handwritten font style. The name was separated from an inscription underneath it by a curved, beautiful line. At the bottom, it said “Tailor Made Nutrition” in simpler, serif font using all uppercase letters.
The visual identity of the young Indian company is bright, stylish and fresh. The logo, composed of an emblem and delicate lettering above and under it, looks like a postcard, evoking interest and a sense of creativity.
The emblem depicts a stylized image of a key, which also resembles a note, which is a symbol of harmony and happiness. Executed in black and placed on a bright yellow background it represents an active and progressive company, which cares about its customers’ well-being, providing them with the right nutrition.
The delicate lettering on the emblem includes the website link under the Key and the company’s motto “The Key to Your Good Health”. All the inscriptions are executed in all capitals of a simple yet strong my sans-serif typeface, which is pretty close to Blooming Regular Sans Medium font.
There is one more version of the logo, which the company uses for packaging and menus. It is composed of a brush-style logotype in white, enclosed in a white circle with a dark gray background. Sometimes the “Tailor-Made Nutrition” tagline in all capitals is added to the badge.
The Indian company’s profile is healthy nutrition and it aims to provide a balanced diet as many people across the country as possible. All the meals on the company’s website are cooked according to the recommendations of the world’s most renowned nutritionists and chefs.
The online platform offers a wide range of diet plans, which will suit any needs of the customer. The main aim of the program is to learn people to eat healthily, and the result won’t make you wait for long.
There are various plans the delivery service offers — from 5 to 90 days. You can only include breakfast if lunch in your package, or order the full menu, consisting of four meals. Everything can be customized to your needs.
For today the company has pretty good statistics, with more than 10 thousand customers nationwide and an average weight loss of about 10 kg per person. It is also important to know, that almost 13% of customers lost at least 10% of weight in only 49 days of eating with Food Darzee.
The company guarantees a high quality of all the products and cooking process. As for the meals themselves, they are all combined with the help of the leading dietologists and nutritionists, who understand all the needs of the human organism.