Flow Insurance is a company specializing in insurance services, particularly motor insurance. They operate in the United Kingdom and cater to customers seeking insurance coverage.
Flow Insurance emerged as a dynamic insurance provider, pioneering in offering customizable monthly insurance plans, recognizing a gap in the market for such flexibility. The company’s ethos is built on digital efficiency, eliminating call centers to facilitate online policy management, resonating with customers’ desire for immediacy and convenience. Committed to sustainability, Flow strives for zero waste operations, underscoring its digital-first approach that not only reduces its carbon footprint but also translates to cost savings for customers through lower premiums. This innovative model has allowed Flow to thrive, especially during times when remote interactions became the norm.
The logo Flow Insurance written in lowercase letters. The font is bold and modern, with each letter connected smoothly to the next. The ‘w’ ends with a circular dot, giving the impression of continuity. The overall design conveys a sense of movement and fluidity, reflecting the word itself.