Floryday is a global e-commerce platform, which specializes in affordable fashion and accessories distribution. The company was established in Hong Kong in 2015 and today has its warehouses on almost all continents, which allows order delivery in more than 100 countries across the globe.
The visual identity of the online retailer is fresh and feminine. The logo, composed of an emblem and a strict wordmark, looks contemporary and light.
The baby-pink and gray color palette of the company’s visual identity evokes a tender and pleasant feeling, showing the business that cares about its customers and aims to provide them with the best service and shopping experience ever.
Gray symbolizes reliability and professionalism, which are very important qualities for such a big global company, which receives and delivers millions of orders from all over the world daily.
The e-store’s emblem is a stylized flower, composed of four pink petals. It looks modern and geometric, due to the wide space between the petals and their rhombus placement. The emblem represents the company’s name, while its rhombus shape reflects the energy, power, and dynamics of the business.
The wordmark in all capital letters is executed in a thin and stylish sans-serif typeface, which is very similar to Humanist Family fonts with its distinctive lines and confident shapes. The font looks modern and fresh, and the space between the letters makes the whole logo fresher and crispier.
The right choice of a typeface makes the Floryday visual identity timeless and bold, accenting on style and good taste and evoking a sense of progressive approach without missing traditional values.
The e-commerce platform is one of the world’s leaders in selling women’s clothing and accessories. The company offers competitive prices and a huge selection of styles available on the website’s numerous categories.
The platform’s range includes dresses and skirts, tops and blouses, coats and jackets, along with bags, shoes, jewelry and other accessories. Each section offers thousands of items, which are carefully selected by a professional team of Floryday buyers.
Besides traditional shopping, the e-commerce platform also offers a pre-order option, where you can get a really good discount. The website also runs flash-sales and special deals for their customers, which attracts more and more people from all over the world.
The shipping geography of the online retailer includes Asian and Europe, North America, Africa, and Australia. The company offers flexible shipping rates and is always willing to help through their 24/7 customer support service.