Flexepin is an Australian fin-tech company, which was established in 2015 to help users from across the globe in making secure online payments. The company is privately held and is headquartered in Melbourne. The online platform specializes in online transactions, digital currency, and prepaid cards.
The visual identity of the online payment service provider is minimalist and elegant. Its text-based logo is executed in a strict yet sophisticated color palette, which says a lot about the reliability and professionalism of the company.
The gray logotype is accompanied but one custom element — the burgundy letter “E” in a script typeface. It adds uniqueness and individual character to the visual identity of the service, showing it as progressive and dynamic.
The gray and burgundy color palette of the logo switched to burgundy and white on the icon. It is a good reflection of a passionate and powerful company, which is also confident and serious, with a fundamental approach to designing services and products, suitable for various needs of its customers.
The wordmark in the lowercase looks kind and friendly, yet the color adds professionalism and stability to the characteristics of the platform.
The inscription is executed in a strong geometric sans-serif typeface, which is very similar to PMN Caecilia Sans Pro Head Bold font with its clean and neat lines and slightly extended shapes of the letters.
The nameplate is perfectly balanced in both size and spacing, showing attention to details and value of design and quality.
Flexepin is the company-provider of cash vouchers, which replace the real cash for online shopping. The payment method is safer than any other, as it does not contain any personal information of a buyer and his bank account details.
The vouchers of the company can be purchased online or bought in physical stores, the list of which you can see on their website. Each ticket contains a 16 digit PIN number, which will be used for online purchasing on one of the thousands of Flexepin partnership platforms.
There is also a tool for checking whether the online retailer is authorized to accept the voucher or not on the company’s website. The list is constantly expanding, as more and more people choose Flexepin for online shopping in order to keep their data protected.