“Fleur du Mal” is a contemporary luxury fashion brand, founded by Jennifer Zuccarini in New York City. Renowned for its fusion of lingerie and ready-to-wear collections, the brand offers a unique blend of femininity, sensuality, and fashion-forward designs. It embodies a modern aesthetic with a touch of daring and sophistication. Jennifer Zuccarini, with her background in high-end lingerie design, created this brand to challenge and redefine the boundaries between lingerie and outerwear, catering to the fashion-conscious and empowered woman.
Fleur du Mal, a unique fusion of lingerie and ready-to-wear fashion, was established in 2012 by Jennifer Zuccarini in New York City. With a distinctive vision, Zuccarini, an alumna of the prestigious fashion houses Kiki de Montparnasse and Victoria’s Secret, embarked on creating a brand that blurs the lines between private and public attire.
Fleur du Mal caters to the fashion-forward and bold, offering pieces that exude a blend of sensuality, style, and confidence. The brand quickly gained recognition for its innovative approach, marrying the intimacy of lingerie with the versatility of everyday wear. Its collections often feature luxurious silks, intricate lace, and a daring aesthetic that challenges conventional fashion norms. By embracing both the delicacy of lingerie and the practicality of outerwear, Fleur du Mal has carved a niche in the fashion industry, appealing to those who seek to express their style with a touch of audacity and elegance.
The brand’s evolution continues to redefine the boundaries of modern fashion, making it a staple in the wardrobes of the avant-garde and style-conscious.
What is Fleur Du Mal?
Embarking on a mission to redefine everyday sartorial choices, Fleur du Mal emerges as a beacon of modernity in the realm of high-end fashion. Launched in the pulsing heart of New York City by visionary Jennifer Zuccarini in 2012, this avant-garde label weaves together the sensuous allure of premium lingerie with the cutting-edge flair of stylish streetwear. It’s a brand that resonates with those who dare to infuse their attire with audacious sophistication.
The logo features a striking, bold uppercase ‘F’ with sharp, geometric cuts, creating a stark contrast with the lower case ‘fleur du mal’ in a delicate serif typeface. The interplay of the assertive black letter ‘F’ and the subdued elegance of the full name presents a visual dichotomy, mirroring the brand’s blend of boldness and finesse. The logo’s simplicity in color and complexity in form capture the essence of the brand’s sophisticated, edgy spirit.