Financial Times is an international daily newspaper with a special emphasis on business and economic news, which was founded in 1888 in London. The Financial Times is one of the world’s oldest financial publications.
The Financial Times is a respected international business publication whose history dates back to the late 19th century. The newspaper was founded in London in 1888, and for a long time, it competed with four other financial publications. Today, however, the Financial Times is the recognized world leader in its segment.
The first issue of the newspaper, published in January 1888, wore the name “London Financial”. However, a month later, the founders of the publication, brothers Horatio William Bottomley and James Sheridan, renamed it the Financial Times. By the way, the newspaper was originally printed on yellowish-pink paper because it was cheaper than white paper. Since then, the color of The Financial Times pages has not changed and has become its trademark.
Initially, the Financial Times was addressed to the London financiers, and it quickly gained popularity in this community, and even got nicknamed the “Bible of the Stockbroker”.
From 1957 to 2015, the Financial Times was owned by the well-known British holding company Pearson PLC. In 2015, the publication was acquired by the Japanese media group Nikkei.
Today, the Financial Times newspaper is published in English in 24 countries of the world, with a total circulation of about 360,000 copies. The audience of the publication is more than 2 million people. However, many more people do read the online version of the newspaper, which was launched in 1995.
The Financial Times logo is different from the average, but it still follows many classic rules of logo design.
The upper case letters in a font, created by Kris Sowersby, with sharp and modern serifs is newsy and serious, while the square shape of the logotype communicates a sense of tradition and strengths in reporting, analysis, and visual journalism. The initials of the company take center stage.
The only unorthodox part of the logo design is its color, which is unusual both in finance and in journalism. In 1893 the Financial Times decided to start printing its articles on light salmon-pink paper, as it was cheaper and was meant to distinguish it from the similarly named Financial and Mining News.