Financial Times is an international daily newspaper with a special emphasis on business and economic news, which was founded in 1888 in London. The Financial Times is one of the world’s oldest financial publications.
The Financial Times logo is different from the average, but it still follows many classic rules of logo design.
The upper case letters in a font, created by Kris Sowersby, with sharp and modern serifs is newsy and serious, while the square shape of the logotype communicates a sense of tradition and strengths in reporting, analysis, and visual journalism. The initials of the company take center stage.
The only unorthodox part of the logo design is its color, which is unusual both in finance and in journalism. In 1893 the Financial Times decided to start printing its articles on light salmon-pink paper, as it was cheaper and was meant to distinguish it from the similarly named Financial and Mining News.