Figma is a browser-based user interface and user experience design application. It is primarily used for designing websites, mobile apps, and other digital experiences. Figma allows designers to create, prototype, and collaborate on design projects in real time with team members, making it particularly popular among design teams. The company offers a variety of plugins that can enhance its functionality, enabling features like accessibility checks, design automation, and other productivity tools.
Figma was founded by Dylan Field and Evan Wallace in 2012. The duo was inspired by the limitations of existing design tools. It was officially launched in September 2016 during the “Config” conference. Figma quickly gained traction among design teams, startups, and larger companies due to its collaboration features and user-friendly interface. In 2019, Figma raised a $40 million Series C funding round led by Greylock Partners, which helped the company scale its operations and invest in new features. Next year, the company introduced the Figma Community, allowing users to share designs, templates, and resources.
What is Figma?
Figma is a web-based interface design tool that has gained significant popularity among designers and teams for its collaborative capabilities. It differentiated itself from competitors like Adobe XD and Sketch by focusing on real-time collaboration.
During the early development years, the company had just the name printed using a bold, geometric font without serifs. It went a safe route with a classic black color. All caps in the name give it a confident and professional appearance.
Right before the launch of the product, the logo acquired more character. It still consists of only the name printed in black color. However, the unique cursive font with serifs and ball terminals makes it look appealing and distinctive.
In the year of launch, the Figma logo features a simple and modern design. It consists of six colorful round shapes arranged in a vertical pattern. These shapes are done in shades of salmon pink, sky blue, orange, purple, and green, symbolizing creativity, collaboration, and versatility. The design reflects Figma’s mission to provide a platform for teams to work together effectively on design projects in real time while having access to a variety of tools. The overall look of the logo is sleek and contemporary, making it appealing and recognizable within the tech and design communities.
The logo’s vibrant colors convey a sense of versatility and accessibility, emphasizing a broad range of possibilities and perspectives that the Figma web interface provides. Such color palettes are used by brands that want to convey a sense of innovation and unique expression. It is a perfect choice for a company that created a cutting-edge, modern solution for its users.
The first logo featured a basic font that resembled Nexa Rust Sans Black font but with clean lines. The Begum Medium font and Abril Titling Narrow font resemble the font used in the next logo. After the launch, they used a font that looked more like Report School Bold font or QARVIC font.